Material girls: Japan’s preteen model boomUploader: Tajas 3 month ago Subscribe 9
Almost models under the age of 14 participated in Tokyo Top Kids Collection, competing for such categories as best fashion, best smile and best runway walk. Trends became more and more decorative than functional in nature, moving closer toward the fanciful arthouse looks inspired by brash contemporary domestic designers such as Toshikazu Iwaya of DressCamp fame. Narumiya International is an example of a domestic firm that wants a bigger piece of the fashion pie. When the editors at Nico Puchi first asked readers to submit photographs of their everyday fashion choices, they were flooded with images of attire that was, in a word, bland. Over the past six years, however, the Tokyo Top Kids Collection has become more than just a commercial avenue for fashion houses to showcase the latest preteen trends.